The Business Plan: Writing the Business Plan
Writing the Business Plan
Having learnt various considerations when you plan your business, it is time to put your plan into writing. You should note that a good business plan allows you to: state clearly your business objectives; be better placed to look for potential funding; seek out new opportunities; better organise and manage your business; and preempt potential problems. Always plan your business before starting it! A suggested business plan should include the following sections:
*Executive Summary
*Table of Contents
*Type of Business
*Products/Services
*Market Analysis
*Target Market
*Promotional Mix
*Competitive Analysis
*Branding Strategy
*Management Team
*Operational Issues
*Financial Projections
*Appendices


